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Read practical ideas, observations and insights specifically for mortgage brokers. Including thoughts from Guest Writers (if you want to share ideas, get in touch).
All designed to help you get found, get chosen and get more business.
How To Be A Great Leader
Leadership today is much more about influence, empathy, and enabling others to succeed.
Jeff Knight
4 min read
Harnessing Mental Energy for Mortgage Brokers
Your brain consumes about 25% of your metabolic energy. It needs feeding.
Jeff Knight
2 min read
How To Get More Prospects Reaching Out
Make it easy for clients to get in touch.
Jeff Knight
1 min read
Start With Why
It's a simple question, but the answer could be one of your most powerful marketing assets.
Jeff Knight
1 min read
Changing Face Of Social Media
If you're using social media to promote your mortgage business, it's time to rethink what you're using it for.
Jeff Knight
1 min read
Make Your Team Feel Valued
If you lead a team, one of the simplest things you can do is make people feel that they matter.
Jeff Knight
1 min read
How To Set Up A LinkedIn Newsletter For Mortgage Brokers
How using a LinkedIn newsletter is one of the most effective tools you can use to keep in touch with clients.
Jeff Knight
3 min read
Social Media: It Ain't What You Do, It's The Way That You Do It
Social media can seem pointless. Do it right, it gives mortgage brokers results
Joanna Connolly
3 min read
Why momentum matters when mortgage rates keep changing
When the mortgage market is volatile, you need to keep momentum through communication.
Jeff Knight
3 min read
The Real Reason Brokers Don’t Refer Cases (And It’s Not What You Think)
Why referring clients and getting referrals is win:win
Ripley Salgueiro
3 min read
How to create a compelling elevator pitch
Let's explore what a great elevator pitch looks like.
Jeff Knight
2 min read
How Can Mortgage Brokers Get Ahead of the Game?
Be proactive. Be one step ahead. And show your human side.
That’s how you build trust, and that’s how clients choose you.
Lisa McCorton
3 min read
JOMO: It Matters
Get joy from missing out
Jeff Knight
2 min read
Your Digital Shop Window Matters
Be human. And have a strong digital shop window and build trust.
Penny Bird
2 min read
Mortgage Brokers & Storytelling
Facts are forgettable. Stories stick.
That’s why storytelling is one of the most powerful marketing tools a mortgage broker can use — especially in a world drowning in content.
Jeff Knight
2 min read
The Mortgage Professional’s Guide to Prompt & Context Engineering
The quality of the answer you get from an AI is only as strong as the question you ask.
Liz Syms
3 min read
We Must Talk About Affordability
It's clear: mortgage affordability needs to be front and centre of our client conversations.
Richard Merrett
3 min read
How To Build Stronger Client Relationships
Stronger client relationships equals more referrals and more repeat business.
Rachel Geddes
3 min read
How To Get Fresh With Your Marketing
If you can make your marketing fresher, you will do well as most companies fail at this.
Nicola McCoosh
3 min read
How To Manage Those Expectations
Exceed expectations builds trust and trust grows our business. Let's explore this more.
Kate Fuller
2 min read
Because "You" Is A Powerful Word
Most websites are full of "we". To convert more traffic, change this so there is more "you"
Jeff Knight
2 min read
How To Win Back Those Lost Clients
You are 4 times more likely to win back a lost client than gain a new one.
Jeff Knight
3 min read
How To Write Engaging Copy
5 Quick Tips For Mortgage Brokers When it comes to writing copy, in today's world it has to be engaging. But that also means easy to read. So here are 5 quick tips to help: Write how you speak Keep it short Use an active voice Ask questions Break it up 5 Quick Tips For Engaging Copy Because copywriting is a different skill to any type of writing. And language rules you learn at school should be forgotten. Don’t worry about the grammar police Your words can be so powerful.
Jeff Knight
2 min read
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