Make it easy for clients to get in touch.

These prompts are designed to help you see your business through the eyes of AI — and, increasingly, through the eyes of potential clients using AI to research mortgage brokers.

9 practical tips for mortgage brokers Search is changing. People aren't just typing keywords into Google anymore. They're asking full questions in ChatGPT, Google's AI experiences and other AI tools. For example: "Can you recommend a mortgage broker in Nottingham?" The answer isn't a list of adverts. It's a recommendation. So the opportunity for brokers is simple: Make it easy for AI - and your potential clients - to understand who you are, who you help, where you operate and

It's a simple question, but the answer could be one of your most powerful marketing assets.

If you're using social media to promote your mortgage business, it's time to rethink what you're using it for.

If you lead a team, one of the simplest things you can do is make people feel that they matter.

The world of search has changed a lot since the days of Ask Jeeves. So here is an idea that could help.

How using a LinkedIn newsletter is one of the most effective tools you can use to keep in touch with clients.

Social media can seem pointless. Do it right, it gives mortgage brokers results

When the mortgage market is volatile, you need to keep momentum through communication.

Why referring clients and getting referrals is win:win

Let's explore what a great elevator pitch looks like.

Be proactive. Be one step ahead. And show your human side. That’s how you build trust, and that’s how clients choose you.

Get joy from missing out

Be human. And have a strong digital shop window and build trust.

Facts are forgettable. Stories stick. That’s why storytelling is one of the most powerful marketing tools a mortgage broker can use — especially in a world drowning in content.

The quality of the answer you get from an AI is only as strong as the question you ask.

It's clear: mortgage affordability needs to be front and centre of our client conversations.

Stronger client relationships equals more referrals and more repeat business.

If you can make your marketing fresher, you will do well as most companies fail at this.

Exceed expectations builds trust and trust grows our business. Let's explore this more.

Most websites are full of "we". To convert more traffic, change this so there is more "you"

You are 4 times more likely to win back a lost client than gain a new one.