Your Digital Shop Window Matters

People buy from people. That is why you need a strong digital shop window - where you and your team are on show. One that greets potential clients, building first impressions, and telling your story - whether you’re at your desk, in a meeting, or fast asleep.

But here’s the question: does it visually reflect the effort and professionalism you put into your work?

If your LinkedIn profile still features a quick selfie or your website relies on stock photos, chances are you’re missing an opportunity. Authentic, professional photography is the easiest way to transform how your business is seen.

Professional headshots and brand photography performs better

Humans connect with faces.

Princeton University research shows we make judgments about trust and likability in just 100 milliseconds.

And professional photos don’t just look better - they perform better:

• Authentic brand photography can drive 33% more engagement than stock images. (MDG Advertising)

• LinkedIn profiles with professional headshots get 21x more views and 9x more connection requests. (LinkedIn data)

• A genuine, warm expression in a headshot can create instant rapport with potential clients. (Psychologists Paul Ekman & Richard Davidson)

They build confidence, morale & SEO

Professional business photography doesn’t just elevate your brand - it has a ripple effect across your team and marketing:

• Team confidence rises when people like their photos

• Client interactions feel warmer and more authentic

• Recruitment and networking becomes easier with polished profiles

And it’s not just people noticing - Google notices too. Fresh, unique images:

• Improve SEO by increasing time on page and click-throughs

• Boost image search visibility and even feed AI-powered search results

SEO tip

Name your headshot files with keywords (e.g., joe-blogs-company-name.jpg) and add alt text for better discoverability.

Dive in and upgrade your digital shop window today.

Have photos that will:

• Build instant trust with potential clients

• Work across LinkedIn, websites, press, and proposals

• Elevate your brand while your team feels proud and confident
  

Penny Bird creates professional headshots, branding, and commercial photography. Discover more at pennybird.co.uk