You don’t have to create new content all the time. Instead, update existing website content to ensure it is still relevant - for clients and Google. The mortgage market has changed a lot in a few years. Yet websites remain static. So just make a few tweaks to your home page to keep it relevant to what clients are asking about. You can also update any blogs on your website too, rather than create new ones. Just refresh a bit and maybe update them with new data. Google likes up to date content which does not mean new, it can updated.

Finding the right candidate for your business can be tough. So if you are ever interviewing in the future, focus on the goals. Be Transparent Be honest about the role, both the positives and the challenges. Don’t sugarcoat things and focus on how the role will help you achieve your goals. Then also explain how you can help the candidate achieve their career goals. That way your chosen candidate will accept the position with eyes open. Get The Right Match Ask the candidate “Why should we give you the job?”. The right candidate for you will be the one that best answers this question - by fully explaining how they will help you achieve those goals you talked about. Therefore, the tip to getting the right candidate is to talk more about the goals than the tasks.

Simon Sinek is famous for saying that people don’t buy what you do - they buy why you do it. So tell your story, which is unique. Think about why did you become a mortgage broker and "why you do it" because this is a story you should share. This is because your story is more  interesting than you think. And it is unique.  Tell this story on your website, social media and face to face.  Because people buy why you do it and remember stories.

Attention spans are reducing - just 8.25 seconds - so get to the point quickly with your content. Use short headlines​ Allow for skim reading Because brevity is the soul of wit

In today’s competitive environment, you can’t afford to be out of sight and out of mind. So tell stories, not facts. However, there is more to being “remembered” by your clients than just maintaining regular communication. It is about telling stories. Yes, tell stories, not facts - because people remember stories more than facts. So, if you share case studies, tell the story…not the facts. Explain how you did things, not what you did. Give the context of the story and avoid those product details - just like you would if you were talking to someone.

People like to feel that they matter. That they are valued and add value. It is a primal need. When people know that they matter at work, they are more motivated and deliver greater performance; they matter are less likely to leave. Therefore, here a a few simple tips to make people feel they matter: •Acknowledge them - say “hello” •Listen to them - say “I like your idea” •Meet them - say “let’s grab a quick coffee and catch up” •Explain how they fit in - say “your work has really contributed to our goals”

Be mobile first with your website Your clients are most likely to be visiting your website from a mobile device. Make sure your website is mobile friendly. Besides, your mobile site affects SEO rankings more than your desktop site. Therefore check out your website on your mobile phone or tablet to see how it looks, checking these key things: •That your essential information is shown first •It is easy to navigate and easy to read •Call-to-action buttons are large enough to click on and placed mid screen or bottom right •Contact forms are easy to complete – with large input fields and buttons and autofill enabled Go make your website mobile first.